If your business employs the use of telephone sales, your staff may have had some negative experiences with customers on the other end of the telephone line. Wouldn’t it be nice if, when they made their calls, people were actually glad to hear from them? Imagine if when clients answered the telephone and heard the voice of one of your staff members, they were excited.
It is possible. If you want these types of results for your business, take the following points into consideration.
- Provide training and support for your telephone sales people. Many telephone sales people lack the training necessary to succeed. It is difficult to perform a job by trial and error. Unfortunately, that is how some telephone sales people learn to sell. If properly trained, your sales people can build you a successful business through telephone sales. It is up to you to provide them with the proper tools to succeed. The turnover rate among telephone sales staff is often high. This can be expensive. If you provide the training and support your people need, they will likely stay with you longer.
- Establish an ethical sales environment. Decide what the culture of your business is and implement it. Encourage your telephone sales staff. Teach them to be honest and open with their customers. If your sales staff feel good about themselves, they will feel good about their jobs. Let them know that the customer needs come first. Many telephone sales people are dishonest with their clients. This type of telephone sales utilizes short-term thinking, and does not benefit you, your business or your sales staff in the long run.
- Have fun. Create sales goals for your employees and implement a reward system. Be creative. The reward of keeping their job is not enough for your sales staff. By rewarding them with things that they value, it is likely that they will enjoy their job more. This can increase office morale, reduce employee turnover, and increase sales. Selling gets a added boost when the person selling is energetic and happy. It is up to you to find ways to create that type of environment for your telephone sales people.
Telephone sales is a direct marketing method that has been used for decades. How effective it is for your business depends on the investment you make on your sales people.