• Successful Sales: It’s The Way You Make Me Feel!

    Successful Sales: It’s The Way You Make Me Feel!0

    People buy good feelings. Repeated studies of restaurant clientele show that people do not tip any more for efficient and prompt service than they do for poor service. Rather, customers tip better when they are made to feel good about their experience. Even a gesture of apparent friendship, like remembering a first name or recalling

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  • The Marketing Mix

    The Marketing Mix0

    Marketing can be defined in several ways. However, the overall meaning suggests that marketing activities focus on identifying the specific wants and needs of the customer you are targeting with the goal of being to satisfy those wants and needs better than your competition.  

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  • Sales Opportunity: Right Place at the Right Time

    Sales Opportunity: Right Place at the Right Time0

    Does it ever seem like sales opportunities keep passing you by? Opportunity has been described as being in the right place at the right time. However, a Roman philosopher once said, “Luck is what happens when preparation meets opportunity.” It is time to start turning your luck around and here are a few tips for

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