If you want your company to be on the cutting edge in your industry, the best thing you can do is invest in customer service. Whether you have a small business or have stores that span the globe, having quality customer service is essential for success.
As customers are indispensable in any business, retaining them is of utmost importance. By applying the following three customer service tips, you will be sure not only to retain your customers but also to attract new ones.
- Focus on customers, not sales. Just like the theme song for the once popular television show Cheers says, “Sometimes you want to go where everybody knows your name, and they’re always glad you came…” Your company needs to make sure it is focusing the majority of its efforts on your customers, as they are the lifeline of your business. Although it is important to keep the bills paid, the shelves stocked and bathrooms clean, the bottom line is this: if you do not have customers, you may soon not have a job! Put your effort into making your customers glad they came and you will not have to worry about your sales.
- Put a name to the face. A store owner who lived in a small town once had a problem with shoplifting. To ensure that this pilfering stopped, she began to greet every customer that ventured into her store and learned their names. She knew that when you get to know someone, your relationship becomes personal and not just superficial. Needless to say, the shoplifting stopped. Other store owners soon caught wind of this strategy and began incorporating it in their stores. They also noticed a significant difference. People like to go where they are known, so listen carefully to your customers, and show them you value them. Then the next time you meet, ask them if they received the promotion they were hoping to get, or ask how their new baby is doing or if they managed to get their car fixed in time for their vacation. You can bet they will be back next time to do their business with you!
- Encourage the use of a customer sounding board. A well-known proverb says that it is in our weakness that we are made strong. One of the best ways to improve your customer service is to ask your customers how you are doing. Create a safe environment where your customers can let you know if they have had any problems with your product or even with your staff. Make it easy for customers to complain, and then make changes accordingly, so that your customers do not experience the same problems in the future. This is guaranteed to be one of your company’s greatest strengths! In fact, you may wish to think of the customer sounding board as your most valuable source of customer service tips.
Customer service is the backbone of any business. In order to strengthen your company’s core, follow these simple customer service tips of the trade and you will be on the road to success.