The customer that returns is what everyone desires. Often the immediate ‘Buyer’s Remorse’ felt after a large purchase can be overcome by a great experience in customer service.
Let’s look at an example of a beautiful clothing store. The clothes may be in order, desired, affordable, but it is often the ‘service’ perceived by the customer that makes the sale. If customers are made to feel uncomfortable by staff, hovered over too closely, or not bothered with at all, sales are lost.
It would be a wonderful world if we could all have the compassion to seek to understand the customer. For most people, our desire to get our needs and work accomplished leaves us with little time to consider using compassion toward our customer, especially when we may be stressed or overwhelmed.
Customer service means being engaged in the moment of interaction. This makes a customer feel valued and served.
Customer service is often a learned skill. The Golden Rule: ‘Do unto others as you would have things done unto you’, would serve everyone well and have the potential to change all aspects of customer service.
The next time you are in a position to serve another, make a conscious effort to put yourself in the other person’s shoes and treat them as you desire to be treated. Get that ‘Pay it Forward in Kindness’ attitude and watch the climate change around you and your customers.
Customer service delivered with engagement and kindness is contagious. It could just make someone’s day. It might cause a return visit accompanied by friends and increased sales. Free advertising with word of mouth customer recommendations, and sales staff that can’t wait to do this all over again the next day, are also possibilities. Imagine that as your customer service strategy!