Delivering an online training course that gets results can be difficult. Not only do you have to attract the learners; you also have to do what you can to create an excellent experience regardless of where and how they’re taking your course.
There are little known but effective ways to make sure that your online training gets seen and taken.
Get Your Course Seen By Filling In The Details!
Think of your website and learning management system (LMS) as a 24/7 store thats working around the clock to promote your courses to the world. In order to clearly talk about your training, you need it to be described clearly in order to generate interest from learners.
Because your course content may differ significantly, youll need to be clear about the benefits and features that each offer on the course product page in your online shopping cart.
The course product page needs to contain the following information:
The ideal course description should be no longer than two paragraphs. It should be clear and concise but also desirable enough that it will entice learners to register. It will describe the advantages of your course and what the learner will get from it upon completion.
This will be a short list that covers the information thats being taught in an easily-readable format. This list could be a sequential list that covers the course topics in order or a simpler list that covers just the important points.
Its helpful to the learner to know the best way to get support if they need it. It should also be made clear exactly how far your support options extend; whether they cover course issues, technical, problems, as well as how soon they should expect the follow-up.
Have Your Course Taken By Making It Work…. Everywhere!
Unless youre clear what your technological expectations are, you can be assured that your learners will access your courses through a variety of browsers, devices and platforms. As a consequence, you absolutely need to ensure your online training is mobile-ready so it can be accessed through all these use cases.
There are several areas where you could potentially run into a problem. Depending on the LMS or how your website was coded, it may not work as well on older versions of web browsers because of the feature gap between them. The good news is that the gap is becoming more narrow with modern web browsers.
In some corporate environments, the ability to use different browsers may be restricted. If this is the case, this will need to be something to be brought up with the client during a technical capabilities audit.
BYOD (Bring Your Own Device) is becoming a fact of life
Further complicating things is the rise of mobile browsing on smartphones or tablets. BYOD (Bring Your Own Device) is becoming a fact of life within the corporate environment. Because of this, a homogenous technical environment is becoming a thing of the past.
Mobile web browsers largely use HTML5 to render the content. Because of this Flash content simply wont be rendered on smartphones or tablets. You need to keep this in mind if you are creating content that could be used on a mobile device as it could eat up your support time.
Lastly, while some courses will be able to be viewed on a mobile device, it might not be as optimal because of its complexity. If this is the case, make sure that the description in the LMS addresses this.
As the demand for online training programs continues to grow, dont expect your learners to accept just any course made available to them. By following the tips above you can generate the kind of results that attract learners and make your program a success!
Image Credit: Dog.Happy.Art